People who run online businesses or need websites are more likely to pay for a new one than invest in expired domains. Admittedly, this is because old domains (or websites) do not have the same appeal as new ones. Before buying an old one, perhaps it would be best to find out why the previous or original owner never paid to renew its name.

Failing to renew the domain name can be due to many factors, which include:

  1. a) Owner forgot the renewal date
  2. b) Owner became wealthy; thus doesn’t consider the domain necessary anymore
  3. c) Owner no longer uses the Internet
  4. d) Owner opted to concentrate on family or other pressing issues
  5. e) Owner finds the website no longer profitable

So, why should you contemplate buying an expired cheap domain?

(Additional reading: Simple tips to transfer your domain name easily)

Expired Domains have Higher Page Rank Value

First, some old domains come with a higher Page Rank Value. Therefore, buying such a site saves you from working extremely hard and for longer hours to improve its value. If anything, your task will be limited to ensuring that it retains or improves its current value. Conduct a domain search availability to check if the domain you’re interested in already exists. In a nutshell, the benefits you can expect from this investment are:

  • less work on promoting the website
  • reduced link building workload

Expired Domains Attract Fewer Penalties

Secondly, expired domains do not draw the hefty penalties from search engines compared to new cheap alternatives. The fact that the domain has existed for some time gives the new owner more leeway than would be available by getting a new site. In fact, the new owner can continue using backlink software and promotional techniques that are already in force instead of trying new stuff without worrying about suffering lower ranking.

Expired Domains Don’t need too much Work

Domain age matters a lot. In fact, old domains enjoy more advantages compared to new domains regarding search engine optimization. A brand new domain, which you probably opened in 2016 with the help of domain name generation software, will require more work to get into the top results page on Google (or any other search engine for that matter) compared to one that has been in existence since 2010.

Expired Domains Enjoy Existing Traffic

Lastly, you cannot put a price on the existing incoming traffic that the old or expired domain already has. It is easier to study the behavior of the current traffic and plan accordingly than trying to predict how the new users will conduct themselves on a freshly created domain. Be ready to put in some effort to profit from the traffic the old site already brings in.